For automotive importers, NSCs & dealer networks

Marketing operations for dealer networks.

The spreadsheets, email threads, and lost receipts dealers use to run campaigns — replaced by one system importers can actually see into. Plan, approve, publish, prove, and reimburse in a single record.

12
markets
6
brands
480
dealers
1
workflow
All/Aster Motors/Northline Auto Center

Dashboard

Insights and Actions
3
Marketing Health
Approved investment
$3.1M
+12%
Budget utilization
78%
YTD
KPI attainment
91%
+6 pts
Execution rate
84%
42 plans
Publish rate
76%
Social + CRM
Needs attention
3
High priority
Action Center
View
  • HighResults overdue3 campaigns need results review
  • MediumEvidence missing2 plans need proof before reimbursement
Plan Pipeline
In prep
6
Plans
In review
8
Plans
Scheduled
12
Plans
In flight
9
Plans
Awaiting results
4
Actionable
Rejected
1
Plans
Completed
22
Plans
Total
62
Plans

The command center — live spend, execution, and risk for the network you pick

Campaign planningApprovals & SLAsCommunications calendarSocial publishingEvidence & proofInvoice OCRReimbursementKPI resultsAI signalsMulti-market reporting
Importers & NSCsDealer groupsRegional managersControllersLocal marketingAgencies

Dealer campaigns live in spreadsheets, email threads, WhatsApp photos, and lost receipts. Importers find out what actually ran a quarter too late. Sizle replaces the scatter with one operating record — every plan, approval, post, invoice, and result attached to the campaign it belongs to.

The lifecycle

From plan to payout, without losing the thread.

01

Brief ready

Plan

Capture the brief — intent, dates, channels, budget, KPIs, and dealer context.

Dates locked$706K plannedDealer context

02

Pending NSC

Approve

Move dealer, manager, and importer sign-off through one visible queue.

Manager reviewNSC queue1 open comment

03

In market

Execute

Run social, CRM, web, event, and media work against the approved plan.

SocialCRMEvents

04

In review

Review

Submit results and proof — post URLs, photos, and creative — for manager and NSC review.

ResultsPost URLsPhotos

05

Ready to pay

Reimburse

Match invoices to eligible spend, clear the reimbursement rules, and export for payout.

InvoicesEligible spendPayout

One campaign record, accumulating truth

Brief · $706KApproved by NSC3 posts liveProof attachedReimbursed $698K

Inside the product

Real operating surfaces, not a marketing mock.

These views use fictional automotive data to show the operating model without tying the mockups to any real brand or dealer group.

Command Center

A live read on spend, execution, and results.

Leadership and operators see budget, campaign volume, evidence completion, and KPI outcomes for the market, brand, and dealer they pick.

All/Aster Motors/Northline Auto Center

Dashboard

Insights and Actions
3
Marketing Health
Approved investment
$3.1M
+12%
Budget utilization
78%
YTD
KPI attainment
91%
+6 pts
Execution rate
84%
42 plans
Publish rate
76%
Social + CRM
Needs attention
3
High priority
Action Center
View
  • HighResults overdue3 campaigns need results review
  • MediumEvidence missing2 plans need proof before reimbursement
Plan Pipeline
In prep
6
Plans
In review
8
Plans
Scheduled
12
Plans
In flight
9
Plans
Awaiting results
4
Actionable
Rejected
1
Plans
Completed
22
Plans
Total
62
Plans

Capabilities

Everything the network runs on.

One login covers the whole operation — from the executive dashboard down to a single dealer's reimbursement.

Dashboards & KPIs

Spend, execution, and outcomes the moment they change.

Marketing health

Approved

$3.1M

+12%

KPI attainment

91%

+6 pts

Execution rate

84%

42 plans

Needs attention

3

High priority

Approvals & SLAs

Dealer → manager → NSC, in one queue.

8 pending1.8d avg
Budget & spend

Planned vs approved vs used.

$3.1M / $4.0M78% used
Communications calendar

Weekly plan for social, CRM, web, and events.

M

T

Social

W

CRM

T

F

Event

S

S

Proof & evidence

Creative, URLs, photos, invoices — validated.

Invoice ✓Post URL ✓
Reimbursement

Match invoices to rules, export for payout.

$284K

eligible this cycle

Social

Published, scheduled, and linked posts.

Generic electric crossover at a weekend dealership eventReel
Generic sport sedan inside a modern showroom launch eventCarousel
Generic electric car campaign graphic with a mountain backdropPost
Generic car night drive campaign graphicStory
42 linked8.4% avg eng.
AI insights

Surfaces risk, aging, and missing proof.

3 need attention now

Results overdueEvidence missingBudget risk
Multi-market, multi-brand

Roll up from one dealer to the whole network.

12 markets/6 brands/480 dealers

One platform, two sides of the network

What HQ gets. What dealers get.

The same campaign record serves both ends of the network — leadership control for automotive HQs, NSCs, and importers, and a clear runway for every local dealership.

Sizle capabilities for automotive HQs, NSCs, and importers compared with capabilities for local dealerships
CapabilityFor automotive HQ, NSCs & importersFor local dealerships
Co-op budgetsLive budget tracking — planned vs approved vs used — across every market, brand, and dealer.A clear view of allocated co-op funds and eligible spend for each campaign.
Campaign planningEvery campaign brief, phase, and investment across the network in one sortable queue.Submit campaign briefs with dates, channels, budget, KPIs, and local context.
Approvals & complianceDealer, manager, and NSC sign-off with SLAs and a preserved audit trail.One queue that shows what's pending, what's approved, and what needs fixing.
Proof of performanceEvidence completeness checked before any reimbursement review starts.Upload post URLs, photos, creative, and invoices straight to the campaign.
Invoice validationAutomated invoice OCR matched against eligible spend and reimbursement rules.Faster reimbursement with fewer rejected or resubmitted invoices.
ReimbursementApply the rules, clear the review queue, and export approved claims for payout.Track every claim from submission to payout without chasing email threads.
Reporting & KPIsMulti-market, multi-brand rollups of spend, execution, and results.Campaign-level results without building decks or spreadsheets.

$3.1M

Approved spend

visible the moment it moves

42

Campaigns live

across markets and brands

91%

Evidence complete

before reimbursement review

1.8d

Avg review time

from submission to sign-off

Governance and audit

Every approval and every dollar leaves a trail.

When finance or an auditor asks who approved what, against which budget, with which proof — the answer is already there. Reimbursement rules and sign-offs stay attached to each campaign, scoped by tenant, market, brand, and dealer.

Evidence complete
Invoice OCR matched
Pending NSC review
Reimbursement ready
Audit trail preserved
Importers & NSCsDealer groupsRegional managersControllersLocal marketingAgencies
All/Aster Motors/Northline Auto Center

Approvals

Briefs pending

8

Results pending

11

Avg review

1.8d

DealerActivityStatusAge
Northline Auto CenterEV weekend conquest rideBrief submitted5d
Valleyline MotorsUrban test-drive weekendResults submitted2d
Harbor Point AutoFleet prospecting pushNeeds evidence7d
Summit City DealerMetro awareness media flightDirector review1d

Questions networks ask

How dealer marketing operations work in Sizle.

From automotive co-op budget management to proof of performance reimbursement — the short answers.

How do automotive brands and NSCs track dealer marketing spend?

Most networks still reconcile dealer marketing spend from spreadsheets and email after the quarter closes. Sizle gives automotive brands, National Sales Companies (NSCs), and importers a live view of co-op budgets — planned, approved, and used — for every market, brand, and dealer, updated the moment a campaign plan moves.

What is automotive co-op budget management software?

Co-op budget management software controls how shared marketing funds flow between an automotive HQ and its dealer network. In Sizle, HQ sets the budgets and reimbursement rules, dealers plan campaigns against their allocation, and every approval, invoice, and payout stays attached to the campaign it funded.

How do NSCs keep dealer campaigns brand-compliant?

Sizle builds NSC campaign compliance into the workflow itself. Dealers submit campaign briefs with dates, channels, budget, and KPIs; managers and the NSC approve in one visible queue; and a full audit trail records who approved what, against which budget, with which evidence.

What is proof of performance reimbursement?

Proof of performance is the evidence — post URLs, photos, creative, and invoices — a dealer submits to show a campaign actually ran before co-op funds are reimbursed. Sizle collects that proof on the campaign record, validates invoices with OCR against eligible spend, applies the reimbursement rules, and exports the result for payout.

Who is Sizle for?

Sizle is built for automotive brands, National Sales Companies, importers, and dealer groups that run marketing across a dealer network — plus the regional managers, controllers, local marketing teams, and agencies who execute it.

Request a demo

See how Sizle fits your dealer network.

Tell us how your network runs today, and see the parts of Sizle that map to it.

Dealer execution

Local teams run campaigns and upload proof without leaving the tools they use.

Leadership visibility

Importers see spend, status, and results before month-end — not in a quarterly scramble.