Can a dealer claim for a show booked months in advance?
Yes. The campaign is planned and approved when the show is booked, and the claim follows with its invoices and evidence after the show.
Equipment and durable goods
Trucks, farm and construction machinery, motorcycles, boats, RVs, and HVAC systems all sell through dealers. Shows, field days, demo rides, and seasonal campaigns carry most of the co-op budget, and each one needs approval and proof before it is reimbursed.
Shows are booked months ahead, demo days are proven with phone photos, and claims arrive after the season with a stack of invoices. HQ cannot see which dealer activities produced demos, quotes, or service calls, and dealers wait weeks to learn what will be paid.
Each show, field day, or demo day is a campaign with dates, channels, budget, and KPIs, approved before the booking is paid.
Photos, attendee lists, and results attach to the activity they prove, so review does not start from scratch.
Unit sales campaigns and parts and service promotions share the same plan, approval, and reimbursement flow.
Planned, approved, and used budget by market, brand, and dealer, while the season is still running.
Yes. The campaign is planned and approved when the show is booked, and the claim follows with its invoices and evidence after the show.
Budgets, rules, and approvals are scoped by brand, so a multi-brand dealer plans each brand's campaigns under that brand's program.
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