What is MDF management software?
Software that manages market development funds — the budgets a brand or importer makes available to channel partners for local marketing. It covers allocation, campaign approval, claim validation, proof of performance, and reimbursement. Sizle is built specifically for automotive brands, NSCs, and dealer networks.
What's the difference between MDF and co-op funds?
Co-op funds typically accrue from dealer purchases and reimburse a percentage of eligible local spend after it happens; MDF is usually allocated ahead of planned activity, often at the brand's discretion. Sizle runs both models — budgets, rules, and evidence requirements are configured per program.
Can Sizle prevent MDF from expiring unused?
Yes. Live utilization reporting and AI signals flag dealers and markets that are behind on planned spend while there's still time to act, and field teams see exactly which budgets are at risk.