MDF management

MDF management software for automotive networks

Market development funds only work when dealers can spend them and HQ can see them. Sizle manages the whole MDF cycle — allocation, campaign approval, proof, and payout — on one record both sides of the network trust.

Why MDF programs underspend

Funds get allocated in January and forgotten by March. Dealers skip claims because the process is opaque, controllers reject submissions for missing paperwork, and unused budget quietly expires at year-end. The program's ROI is invisible — not because the marketing failed, but because nobody can connect the money to the campaigns it paid for.

How Sizle handles it

Allocation by market, brand, and dealer

Set MDF budgets at any level of the network and adjust mid-year without losing the audit trail.

Utilization you can act on

Planned, approved, and used funds update live, so field teams can push underspending dealers before the quarter closes.

Claims with the proof attached

Every claim carries its campaign plan, approvals, evidence, and invoice — no separate paperwork loop.

Program rules per market and brand

Eligibility, co-funding percentages, and caps are configured per program, so one platform runs different MDF schemes side by side.

Common questions

What is MDF management software?

Software that manages market development funds — the budgets a brand or importer makes available to channel partners for local marketing. It covers allocation, campaign approval, claim validation, proof of performance, and reimbursement. Sizle is built specifically for automotive brands, NSCs, and dealer networks.

What's the difference between MDF and co-op funds?

Co-op funds typically accrue from dealer purchases and reimburse a percentage of eligible local spend after it happens; MDF is usually allocated ahead of planned activity, often at the brand's discretion. Sizle runs both models — budgets, rules, and evidence requirements are configured per program.

Can Sizle prevent MDF from expiring unused?

Yes. Live utilization reporting and AI signals flag dealers and markets that are behind on planned spend while there's still time to act, and field teams see exactly which budgets are at risk.

See it on your own network.

Tell us how your network runs today, and see the parts of Sizle that map to it.