Beverage and spirits

Marketing operations for beverage brands and their distributors

Soft drink, beer, wine, and spirits brands reach bars, restaurants, and stores through bottlers and distributors. Local marketing funds pay for tastings, promotions, and point-of-sale materials, and each activation has to follow the brand's rules and be proven before it is paid.

HQ
Beverage, beer, wine, and spirits brands
Network
Bottlers, distributors, and the accounts they serve

Where local activation budgets lose the thread

Distributor teams plan tastings, bar promotions, and in-store displays in spreadsheets, then prove them with phone photos sent by chat. Brand teams cannot see which markets used their funds or what the activations delivered, and every rules check happens after the money is spent.

How Sizle fits

Activations approved before they run

Distributors plan each tasting, promotion, or display with dates, channels, budget, and KPIs, and the brand approves it in one queue.

Brand rules applied every time

Eligibility, required evidence, and budgets follow your program's rules, applied the same way in every market.

Proof from the account

Photos, posts, and receipts attach to the activation they prove, ready for review and reimbursement.

Funds by market and distributor

Planned, approved, and used funds across the network, while the period is still open.

Results distributors report

  • Accounts activated
  • Tastings run
  • Displays placed
  • Case volume

Common questions

Does Sizle handle trade promotion pricing?

No. Price discounts and depletion allowances belong in trade promotion software. Sizle runs the marketing side: local activations, point-of-sale materials, and the funds behind them.

Can bottlers and distributors in several markets share one program?

Yes. Campaigns, budgets, and approvals are scoped by market and brand, so each market runs under the same program with its own budget.

See it on your own network.

Tell us how your network runs today, and see the parts of Sizle that map to it.