Can a multi-unit operator plan for all of its locations?
Campaigns, budgets, and approvals are scoped by franchisee, market, and brand, so an operator's locations plan under one set of rules.
Franchise and hospitality
Marketing operations for franchise brands and their franchisees
Franchise brands run national marketing and ask each franchisee to spend on local marketing too. Restaurant, hotel, and service brands need that local spend planned to brand standard, proven, and reported back to the system.
- HQ
- Franchisors, restaurant brands, and hotel groups
- Network
- Franchisees and multi-unit operators
Where local store marketing loses the thread
Franchisees run local promotions, events, and ads with their own vendors, then report them in a year-end spreadsheet, if at all. The brand cannot see what ran, whether it met standards, or whether each location met its local marketing commitment.
How Sizle fits
Local plans, approved to brand standard
Franchisees plan with dates, channels, budget, and KPIs, and the brand or its field team approves in one queue.
Proof of local spend
Invoices, photos, and posts attach to each campaign, so local marketing spend is documented as it happens.
Field teams in the loop
Approvals follow your structure, so regional or field marketing managers review before the brand team.
A system-wide view
Planned, approved, and used budget by market and franchisee, across every operator in the system.
Results franchisees report
- Store visits
- Orders
- Bookings
- Local reach
Common questions
Does Sizle replace our franchisee portal?
It can sit beside it. The portal keeps operations and training; Sizle keeps each local campaign's plan, approvals, proof, and spend on one record.
See it on your own network.
Tell us how your network runs today, and see the parts of Sizle that map to it.